Joel came to us looking for a complete visual identity for his new carpentry business. Alongside a bespoke logo, colour palette and brand guidelines we printed him a run of workwear to accompany his new aesthetic. With this project we wanted to move away from cliche logos of trees and woodgrain and capture the essence of Joel and his creative philosophy. The end result was this simple but sleek skylark icon accompanied by a characterful typeface. The ensemble reflecting Joel's minimalist aesthetic with the hardened hands that come with making unique wooden pieces.